Author: Steven Ballah

Best Platforms to Advertise Your Business in 2025

Posted on by Steven Ballah

Looking to grow your business in 2025? Choosing the right advertising platform is key to reaching the right audience. At Rokitup Media, we help businesses find the best ways to advertise online and get measurable results.

Top Platforms to Advertise Your Business

1. Google Ads

Google Ads is ideal for businesses that want to reach customers actively searching for their products or services.

  • Pay-per-click advertising: Only pay when someone clicks your ad.

  • Targeting options: Choose by location, keywords, devices, and more.

  • High reach: Connect with millions of potential customers.

Google Ads works best for immediate visibility and driving leads.

2. Facebook & Instagram Ads

With billions of users, Facebook and Instagram Ads are perfect for social media marketing.

  • Target audiences by interests, demographics, and behavior.

  • Use creative formats like video, carousel, and stories.

  • Retarget users who have visited your website or interacted with your page.

Ideal for brand awareness, engagement, and direct sales.

3. LinkedIn Ads

For B2B businesses, LinkedIn Ads are a must.

  • Target by industry, job title, company size, or seniority.

  • Run sponsored content, InMail campaigns, and display ads.

  • Connect directly with decision-makers in your industry.

LinkedIn is perfect for professional networking and B2B marketing.

4. TikTok Ads

TikTok is growing fast, especially among younger audiences.

  • Short, engaging video content drives high engagement.

  • Target by age, location, interests, and device.

  • Creative campaigns can go viral quickly.

TikTok is excellent for brands that want to increase awareness and reach a younger audience.

5. YouTube Ads

Video marketing dominates in 2025, and YouTube Ads help you:

  • Run pre-roll, display, and in-stream ads.

  • Target based on demographics, interests, or search behavior.

  • Use storytelling to demonstrate products or services.

YouTube is ideal for building brand authority and showcasing your business visually.

6. Pinterest Ads

If your business relies on visuals, Pinterest Ads are highly effective.

  • Target by keywords, interests, and demographics.

  • Promote pins to appear in user feeds and searches.

  • Inspire action through DIY, fashion, home decor, and lifestyle content.

Pinterest is great for niche markets and visually-driven products.

Why RokitUp Media Can Help

At Rokitup Media, we help businesses choose the right advertising platforms for maximum results. From strategy to execution, we create campaigns tailored to your goals. Whether it’s Google, social media, or video ads, we make sure your brand gets noticed.

Greenvale Town Centre – New Retail Hub in Melbourne’s North (Updated 2025)

Posted on by Steven Ballah

The new Greenvale Town Centre is in active development, and though it’s not open yet, significant progress has already been made. As of October 2025, the KFC concept store has been constructed, and work has begun on the 7-Eleven service station.

Here’s an updated take on the project’s status and its future timeline:

Current Progress

  • Location: Greenvale, VIC

  • Overall Area: 11,680 m²

  • Project Value: ~$21 million

  • Major Components Planned:
      • KFC concept store on a 1,939 m² superlot
      • 7-Eleven service station on a 1,851 m² parcel
      • Double-storey office/retail/food & drink building (with pharmacy allocation)
      • Liquor store, supporting retail/food & drink tenancies
      • Aldi supermarket with direct access to Somerton Road

To date:

  • The KFC building is complete and ready

  • Construction is underway on the 7-Eleven parcel and presumably on site infrastructure (roads, drainage, services).

  • Other lots (office, retail, supermarket, liquor) remain in stage planning, earthworks, or early structural works phases.

 

Estimating Completion & Opening

Given the scale and complexity, plus the fact that several major tenants (office/retail block, Aldi, etc.) still require full build-out and internal fit-outs, a realistic estimate for full opening would be mid to late 2026, perhaps around Q3 or Q4 2026.

Reasoning & assumptions behind this estimate:

  1. Progress rate so far: The fact that one anchor (KFC) is built and another (7-Eleven) is under construction suggests the developer is phasing works to begin with high-visibility tenants.

  2. Complexity of retail & mixed use: Office spaces, food & drink, pharmacy, supermarket — these often involve specialised fit-outs, health services, mechanical services, and coordination of tenancies, which can take additional months after the building shell is completed.

  3. Infrastructure & services: Roadworks, parking, utilities, site finishes, landscaping, and pedestrian connectivity often happen late in a project timeline and can be affected by weather or coordination delays.

  4. Regulatory inspections & approvals: Final permits, safety inspections, compliance sign-offs, and tenant licensing must be completed before opening, which often adds buffer time.

  5. Comparable projects: Large convenience/retail hubs of similar scale often require 12–24 months from base construction to full opening of all tenancies (especially when rolled out in stages).

If all goes smoothly (good weather, no major delays, regulatory approvals on time), parts of the centre might begin trading earlier – possibly by late 2025 or early 2026 — but the full precinct with Aldi, retail, offices, pharmacy, and liquor store is likely to open mid to late 2026.

As part of covering this development, Rokitup Media had the opportunity to photograph the completed KFC store, capturing details in design, branding, and construction quality. It’s a privilege to visually track the growth of this new hub as it progresses toward opening.

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5 Easy Ways to Promote Your Trade Business in Melbourne

Posted on by Steven Ballah

Running a trade business like plumbing, electrical, or landscaping is hard work. But getting new customers doesn’t have to be hard. Here are 5 easy ways to promote your trade business and get more clients in Melbourne:

1. Take Good Photos of Your Work

Show people what you can do. Take clear photos of:

  • Jobs before and after

  • Completed projects

  • Your team at work

Good pictures make your business look professional and trustworthy.

2. Make Short Videos

Short videos are very popular on social media:

  • Show a project from start to finish

  • Give tips and advice about your trade

  • Share safety tips or quick tutorials

Videos help people see your skills and know they can trust you.

3. Ask Customers for Reviews

Reviews are important for getting new clients:

  • Ask happy customers to leave a Google review

  • Share reviews on Facebook or Instagram

  • Record short video testimonials if possible

Positive reviews show people your business is reliable.

4. Use Social Media

Social media is not just for shops or cafes:

  • Post pictures and videos of your work

  • Share tips and advice about your trade

  • Use Instagram, Facebook, and TikTok to reach more people

Regular posts help your business get noticed in your area.

5. Get Professional Help

Creating content can take a lot of time. Rokitup Media helps trade businesses in Melbourne’s northern suburbs:

  • Take high-quality photos and videos

  • Manage your social media accounts

  • Create promotions and ads to reach more clients

With professional help, you can focus on your work while growing your business.

Promoting your trade business doesn’t have to be complicated. Start with good photos, short videos, and reviews, then post regularly on social media. For extra help, Rokitup Media can create content and run promotions that get your business more customers in Melbourne.

How to Create Content for Your Trade Business in Australia

Posted on by Steven Ballah

Running a trade business in Australia — whether it’s plumbing, electrical work, landscaping, or carpentry — comes with its own challenges. One of the biggest? Attracting clients in a competitive market. In today’s digital age, creating high-quality content can make your business stand out, build trust with potential clients, and generate more leads. Here’s how trade businesses can create content that works.

1. Showcase Your Work Through Photos and Videos

Clients want proof that you can deliver. High-quality visuals can show off your projects and expertise:

  • Before and after photos – Show transformations for renovations, landscaping, or repairs.

  • Project videos – Short clips demonstrating your process, safety, and skill.

  • Time-lapse videos – Capture an entire job in a quick, engaging format.

Tip: Authentic content builds trust. Don’t over-edit — potential clients want to see real results.

2. Educate Your Audience

Content isn’t just about promotion — it’s about providing value. Consider:

  • How-to videos – Quick tutorials related to your trade. For example, “How to Prevent Leaks in Your Bathroom” for plumbers.

  • Maintenance tips – Short posts or reels offering practical advice.

  • FAQ content – Answer common customer questions in video or written form.

This positions your business as an authority in your field, which encourages potential clients to hire you.

3. Highlight Testimonials and Reviews

Word of mouth still drives trade business decisions. Use content to amplify positive feedback:

  • Record short video testimonials from satisfied clients.

  • Share quotes or screenshots of Google Reviews on social media.

  • Create case studies for bigger projects to showcase your expertise.

4. Leverage Social Media Platforms

Social media isn’t just for retail or lifestyle brands — trade businesses can benefit hugely from it. Platforms to focus on include:

  • Instagram & TikTok – Perfect for short, engaging videos and project highlights.

  • Facebook – Great for community-focused posts and connecting with local clients.

  • YouTube – Longer tutorial or project videos can attract people searching for trade solutions.

Consistency is key — posting once or twice a week keeps your business visible.

5. Optimize Your Website and Content for Local SEO

Trade businesses rely on local clients. Make sure your content is searchable:

  • Include your suburb and service area in website pages, blog posts, and video titles.

  • Use keywords like “plumber in Craigieburn” or “electrician Tullamarine” to appear in Google searches.

  • Create a blog or video series showcasing projects or tips relevant to your local audience.

6. Partner with a Professional Content Agency

Creating content can be time-consuming, especially when running a trade business. That’s where Rokitup Media can help.

Rokitup Media specializes in helping trade businesses in Australia:

  • Produce high-quality videos and photos of projects

  • Manage social media accounts to attract more local clients

  • Promote your services through targeted campaigns that grow your business

Working with professionals ensures your content looks polished, resonates with your audience, and generates results.

Content creation isn’t just for influencers or big brands — it’s a powerful tool for trade businesses in Australia. By showcasing your work, educating your audience, leveraging social media, and optimizing for local SEO, you can attract more clients and grow your business.

If you want to take the stress out of content creation and start getting noticed, Rokitup Media can help your trade business stand out online and reach more clients in your area.

Top 4 Best Content Creators in Melbourne

Posted on by Steven Ballah

In Melbourne’s vibrant digital landscape, partnering with skilled content creators and agencies can significantly elevate your brand’s online presence. Whether you’re a local business in Craigieburn, Roxburgh Park, Gladstone Park, Tullamarine, or Mickleham, collaborating with the right professionals can make a world of difference. Here are some of the leading content creators and agencies in Melbourne:

1. Rokitup Media

Based in Melbourne’s northern suburbs — including Craigieburn, Roxburgh Park, Gladstone Park, Tullamarine, and Mickleham — Rokitup Media is the go-to choice for businesses that want to stand out online.

They specialize in:

  • Professional video and photography for social media, websites, and ads

  • Full social media management and content strategy

  • Promotional campaigns that attract more clients

By creating content that is authentic, high-quality, and tailored for the local community, Rokitup Media helps businesses grow their brand, reach more customers, and connect with their audience effectively.

2. Moments Socials

Moments Socials delivers stunning wedding videography and photography. Their cinematic approach captures authentic stories and moments, making them a favorite for couples looking for high-quality wedding content in Melbourne.

3. Melbourne Social Co

An independent, socially-led creative agency, Melbourne Social Co helps brands build engagement and visibility online. Their strategies are tailored to connect with audiences and grow a business’s online presence.

4. Capture Content

Capture Content offers comprehensive solutions for businesses, including social media management, videography, photography, branding, and digital marketing. Their diverse skill set makes them a go-to for companies looking for a full-service creative partner.

Why These Content Creators Matter

Melbourne’s top content creators help businesses:

  • Reach the right audience online

  • Boost engagement with compelling visuals and stories

  • Stand out in competitive markets

  • Grow revenue through professional content

For businesses in Melbourne’s northern suburbs, partnering with Rokitup Media ensures that your content is locally relevant, high-quality, and results-driven.