Selling a property in Melbourne can be challenging, especially in a competitive market. To attract buyers quickly and get the best price, effective real estate marketing is key. In this guide, we share practical marketing tips for Melbourne homes, including videos, photos, and online strategies.
1. Use Professional Real Estate Videos
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Videos show homes better than photos alone.
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Highlight rooms, outdoor spaces, and neighborhood features.
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Example: Showcase homes in Preston, Coburg, or Reservoir with smooth walking shots and drone footage.
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Tip: Include lifestyle shots, like local parks, cafes, or schools, to make the area feel attractive.
2. Take High-Quality Photos
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Good photos are essential for online listings.
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Use wide-angle lenses to make rooms look spacious.
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Capture bright, well-lit rooms with clean furniture and decor.
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Melbourne examples: Luxury apartments in South Yarra, family homes in Glen Waverley, or modern townhouses in Epping.
3. Create Virtual Tours
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360° virtual tours let buyers explore the home online.
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Perfect for busy buyers or interstate clients.
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Tip: Combine virtual tours with real estate videos to give a complete experience.
4. Promote on Social Media
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Share videos, photos, and virtual tours on Instagram, Facebook, and TikTok.
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Use Melbourne-focused hashtags like #MelbourneRealEstate or #NorthernSuburbsHomes.
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Example: Post lifestyle clips showing nearby parks in Northcote or coffee shops in Coburg.
5. Write Clear and Engaging Listings
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Highlight key features like number of bedrooms, backyard size, and renovations.
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Include lifestyle benefits: proximity to schools, public transport, and shopping.
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Example: “Spacious 3-bedroom home in Preston with a large backyard and walking distance to local cafes and parks.”
6. Use Drone Footage
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Drone shots show the full property, garden, and surrounding area.
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Great for large homes or properties in leafy suburbs like South Yarra or Preston South.
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Tip: Include local streets or landmarks to give buyers a feel for the neighborhood.
7. Work With Professional Marketing Companies
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Hiring experts ensures your listing stands out.
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Companies like Rokitup Media provide real estate videography, photography, and digital marketing.
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Professional content attracts more buyers and can help sell the property faster.
8. Stage the Home Properly
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Clean, decluttered, and styled homes show better in photos and videos.
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Consider furniture staging or simple decor updates.
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Example: Stage homes in Brunswick, Northcote, or Epping to appeal to modern buyers.
9. Use Paid Advertising
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Target local buyers through Google Ads or Facebook Ads.
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Promote your videos and listings to people searching for homes in specific Melbourne suburbs.
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Example: Ads targeting buyers in Preston, Reservoir, or Coburg.
10. Highlight Local Lifestyle
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Buyers want more than a house—they want a lifestyle.
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Show nearby cafes, parks, schools, and public transport in your marketing.
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Example: Feature walking trails in Merri Creek, local cafes in Northcote, or playgrounds in Reservoir.
Conclusion
Selling a home in Melbourne is easier when you combine professional videos, photos, and online marketing. Highlight both the property and the lifestyle of the suburb to attract more buyers.
At Rokitup Media, we specialize in real estate videography and marketing for Melbourne homes, including Northern suburbs like Preston, Coburg, Reservoir, and Northcote. High-quality marketing helps homes stand out and sell faster.
