TikTok has become one of the fastest-growing social media platforms in Australia and worldwide. With millions of videos uploaded daily, standing out and getting views can feel challenging. However, with the right strategies, you can increase your reach, grow your audience, and go viral.
1. Hook Viewers in the First 2–3 Seconds
TikTok users scroll fast, so the beginning of your video is crucial. Grab attention immediately with:
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Bold statements or questions: “You won’t believe this hack!”
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Visual surprises: Before-and-after shots, transformations, or quick cuts
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Movement or action: Something visually dynamic that stops viewers mid-scroll
2. Use Trending Sounds and Music
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TikTok favors videos that use popular audio tracks.
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Check the “Discover” page or your For You feed to see trending sounds.
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Even a subtle remix of a trending sound can help your video reach a larger audience.
3. Post at the Right Time
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Posting when your target audience is active increases initial engagement, which boosts the algorithm.
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For Australia:
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Morning: 7–9 AM
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Afternoon: 12–2 PM
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Evening: 6–9 PM
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Experiment with times and track performance using TikTok analytics (available on Pro accounts).
4. Use Relevant Hashtags
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Mix broad hashtags (#fyp, #viral) with niche-specific hashtags (#MelbourneFood, #RealEstateTips).
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Hashtags help TikTok categorize your content and show it to users interested in that niche.
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Stick to 4–6 hashtags per video for optimal results.
5. Create Engaging, High-Quality Content
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Keep videos short and engaging: 15–30 seconds is ideal.
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Use good lighting and clear audio.
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Tell a story, share tips, or entertain—value drives views.
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Encourage interaction: Ask viewers to comment, like, or share.
6. Leverage TikTok Trends and Challenges
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Participate in trending challenges, duets, or effects.
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Adding your own creative twist increases the chance of going viral.
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Use trending templates or transitions to stay relevant.
7. Post Consistently
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TikTok rewards creators who upload regularly.
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Aim for 1–3 videos per day, or at least 3–5 times per week.
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Consistency increases the chance your content appears on more For You pages.
8. Engage with Your Audience
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Reply to comments and engage with viewers to boost watch time and interaction.
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Interacting with other creators via duets or stitches can expose your content to new audiences.
9. Monitor Analytics and Adjust
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Use TikTok Pro account analytics to track:
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Views, likes, shares, and watch time
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Audience demographics and peak activity times
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Analyze what’s working and replicate successful formats.
10. Be Patient and Persistent
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Viral success doesn’t happen overnight.
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Focus on quality, consistency, and engagement.
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Experiment with content types, formats, and styles to see what resonates.
Conclusion
Getting more views on TikTok in Australia is all about combining trending strategies, creative content, and audience engagement. By hooking viewers, using the right sounds and hashtags, posting consistently, and analyzing performance, you can grow your reach and start building a loyal following.
For Australian businesses and creators looking to maximize TikTok performance, Rokitup Media offers social media and video content services to help your videos stand out and reach the right audience.