Making good social media content can be hard. For Melbourne content creators, using ideas that connect with your audience can help you get more followers, likes, and shares. Here are 10 easy content ideas, with tips for each.
1. Show Melbourne Lifestyle
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Share content about cafes, markets, parks, and local events.
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Example: Film coffee at Chapel Street, South Yarra, or a walk along Merri Creek in Coburg.
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Tag the location and use hashtags like #MelbourneLife or #NorthernSuburbs to reach more local viewers.
2. Behind-the-Scenes (BTS)
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Show how you make your content: setting up cameras, filming, or editing.
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Example: Record your real estate shoot in Preston from start to finish.
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BTS makes your content feel real and builds trust with viewers.
3. Tips and How-To Videos
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Make short videos teaching something useful.
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Example:
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“3 TikTok Tricks for Melbourne Creators”
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“Best Lighting for Instagram Reels at Home”
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Use simple text on the video so people can follow along.
4. Follow Trends
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Take part in popular TikTok or Instagram challenges.
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Example: Film a trending dance at Coburg Lake Reserve.
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Trends help your content reach new people.
5. Collaborate With Others
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Work with other Melbourne creators or small businesses.
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Example: Make a TikTok with a local cafe owner or do a duet with another creator.
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Collaboration shows your content to more people and helps you grow.
6. Product or Service Videos
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Show products or services in short, clear videos.
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Example: Show a real estate property in Reservoir or explain a product in under a minute.
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Focus on what makes it useful or interesting.
7. Share User Content
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Encourage followers to make videos about your brand and share them.
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Example: Ask locals to show their favorite Melbourne spots.
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Sharing their content builds community and keeps people engaged.
8. Seasonal and Event Videos
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Make videos for local events, holidays, or seasons.
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Example: Film Christmas lights in the Melbourne CBD or Melbourne Food and Wine Festival.
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Timely content is more likely to get attention.
9. Quick Challenges or Polls
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Make short challenges, quizzes, or polls for followers.
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Example: “Guess this Melbourne suburb from the photo” or “Which cafe in Coburg is best?”
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Interactive content gets more likes, comments, and shares.
10. Storytelling and Personal Videos
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Share personal stories, tips, or experiences.
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Example: A day in the life of a Melbourne content creator, visiting Northern suburbs like Preston or Thomastown.
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People connect with real stories and enjoy seeing behind-the-scenes life.
Melbourne content creators can grow their audience by making fun, useful, and local content. Mix lifestyle clips, tips, trends, and personal stories to keep your followers interested.
Rokitup Media can help Melbourne creators make professional social media videos and content to reach more people and grow faster.