1. Show Melbourne Lifestyle

Share content about cafes, markets, parks, and local events.
Example: Film coffee at Chapel Street, South Yarra, or a walk along Merri Creek in Coburg.
Tag the location and use hashtags like #MelbourneLife or #NorthernSuburbs to reach more local viewers.

2. Behind-the-Scenes (BTS)

Show how you make your content: setting up cameras, filming, or editing.
Example: Record your real estate shoot in Preston from start to finish.
BTS makes your content feel real and builds trust with viewers.

3. Tips and How-To Videos

Make short videos teaching something useful.
Example:
- “3 TikTok Tricks for Melbourne Creators”
- “Best Lighting for Instagram Reels at Home”
Use simple text on the video so people can follow along.

4. Follow Trends

Take part in popular TikTok or Instagram challenges.
Example: Film a trending dance at Coburg Lake Reserve.
Trends help your content reach new people.

5. Collaborate With Others

Work with other Melbourne creators or small businesses.
Example: Make a TikTok with a local cafe owner or do a duet with another creator.
Collaboration shows your content to more people and helps you grow.

6. Product or Service Videos

Show products or services in short, clear videos.
Example: Show a real estate property in Reservoir or explain a product in under a minute.
Focus on what makes it useful or interesting.

7. Share User Content

Encourage followers to make videos about your brand and share them.
Example: Ask locals to show their favorite Melbourne spots.
Sharing their content builds community and keeps people engaged.

8. Seasonal and Event Videos

Make videos for local events, holidays, or seasons.
Example: Film Christmas lights in the Melbourne CBD or Melbourne Food and Wine Festival.
Timely content is more likely to get attention.

9. Quick Challenges or Polls

Make short challenges, quizzes, or polls for followers.
Example: “Guess this Melbourne suburb from the photo” or “Which cafe in Coburg is best?”
Interactive content gets more likes, comments, and shares.

10. Storytelling and Personal Videos

Share personal stories, tips, or experiences.
Example: A day in the life of a Melbourne content creator, visiting Northern suburbs like Preston or Thomastown.
People connect with real stories and enjoy seeing behind-the-scenes life.

Melbourne content creators can grow their audience by making fun, useful, and local content. Mix lifestyle clips, tips, trends, and personal stories to keep your followers interested.

Rokitup Media can help Melbourne creators make professional social media videos and content to reach more people and grow faster.

How Social Media Content Creators in Melbourne Can Grow Their Audience in 2025

Posted on September 24, 2025September 24, 2025 by Steven Ballah

Social media is more competitive than ever, and standing out as a content creator requires creativity, strategy, and consistency. Whether you’re on Instagram, TikTok, YouTube, or LinkedIn, the right approach can help you grow your audience, increase engagement, and even monetize your content.

1. Understand Your Audience

Know who you are creating content for: age, interests, and online habits.
Use tools like Instagram Insights, TikTok Analytics, and YouTube Studio to track engagement.
Tailor content to Melbourne audiences by highlighting local trends, landmarks, and lifestyle content.

2. Create Engaging, High-Quality Content

Invest in good lighting, cameras, and microphones to make your content look professional.
Focus on short, engaging videos for platforms like TikTok and Reels.
Incorporate storytelling to keep your audience hooked from the first second.

Example: Show a day-in-the-life of a Melbourne content creator visiting Northern suburbs like Preston or Coburg, showcasing local cafes, parks, and lifestyle.

3. Use Trending Sounds, Hashtags, and Challenges

Trending audio and hashtags help your content appear on the For You Page and reach new audiences.
Participate in viral challenges and adapt them to your niche.
Combine broad hashtags (#fyp, #MelbourneLife) with niche hashtags (#SocialMediaTips, #ContentCreatorAustralia).

4. Post Consistently and Strategically

Consistency signals the algorithm that you’re an active creator.
Create a posting schedule based on when your audience is most active.
Test different posting times to find the peak engagement hours for Melbourne audiences.

5. Collaborate With Other Creators

Collaborations expose your content to new followers.
Work with local Melbourne creators or small businesses to create authentic content.
Use features like duets, stitches, or joint Instagram Reels to increase visibility.

6. Engage With Your Audience

Reply to comments and DMs to foster community and boost engagement.
Encourage your audience to like, share, and save content.
Run interactive posts like polls, Q&As, and challenges to keep followers active.

7. Leverage Analytics for Growth

Track metrics like reach, impressions, watch time, and engagement rate.
Identify which type of content resonates most with your Melbourne audience.
Adjust your content strategy based on performance data.

8. Showcase Melbourne Lifestyle

Highlight local cafes, parks, and landmarks to connect with your audience.
Share content from Northern suburbs like Preston, Reservoir, or Thomastown for hyper-local engagement.
Use location tags to boost discoverability in local searches.

Social media content creators in Melbourne can grow their audience in 2025 by creating high-quality, engaging content, leveraging trends, and connecting with their local community. Consistency, collaboration, and analytics are key to building a loyal following.

Rokitup Media helps Melbourne creators and businesses produce professional social media content, video marketing, and digital strategies, ensuring content stands out and reaches the right audience.

How to Get More Views on TikTok: A Complete Guide for Australian Creators

Posted on September 24, 2025September 24, 2025 by Steven Ballah

TikTok has become one of the fastest-growing social media platforms in Australia and worldwide. With millions of videos uploaded daily, standing out and getting views can feel challenging. However, with the right strategies, you can increase your reach, grow your audience, and go viral.

1. Hook Viewers in the First 2–3 Seconds

TikTok users scroll fast, so the beginning of your video is crucial. Grab attention immediately with:

Bold statements or questions: “You won’t believe this hack!”
Visual surprises: Before-and-after shots, transformations, or quick cuts
Movement or action: Something visually dynamic that stops viewers mid-scroll

2. Use Trending Sounds and Music

TikTok favors videos that use popular audio tracks.
Check the “Discover” page or your For You feed to see trending sounds.
Even a subtle remix of a trending sound can help your video reach a larger audience.

3. Post at the Right Time

Posting when your target audience is active increases initial engagement, which boosts the algorithm.
For Australia:
- Morning: 7–9 AM
- Afternoon: 12–2 PM
- Evening: 6–9 PM
Experiment with times and track performance using TikTok analytics (available on Pro accounts).

4. Use Relevant Hashtags

Mix broad hashtags (#fyp, #viral) with niche-specific hashtags (#MelbourneFood, #RealEstateTips).
Hashtags help TikTok categorize your content and show it to users interested in that niche.
Stick to 4–6 hashtags per video for optimal results.

5. Create Engaging, High-Quality Content

Keep videos short and engaging: 15–30 seconds is ideal.
Use good lighting and clear audio.
Tell a story, share tips, or entertain—value drives views.
Encourage interaction: Ask viewers to comment, like, or share.

6. Leverage TikTok Trends and Challenges

Participate in trending challenges, duets, or effects.
Adding your own creative twist increases the chance of going viral.
Use trending templates or transitions to stay relevant.

7. Post Consistently

TikTok rewards creators who upload regularly.
Aim for 1–3 videos per day, or at least 3–5 times per week.
Consistency increases the chance your content appears on more For You pages.

8. Engage with Your Audience

Reply to comments and engage with viewers to boost watch time and interaction.
Interacting with other creators via duets or stitches can expose your content to new audiences.

9. Monitor Analytics and Adjust

Use TikTok Pro account analytics to track:
- Views, likes, shares, and watch time
- Audience demographics and peak activity times
Analyze what’s working and replicate successful formats.

10. Be Patient and Persistent

Viral success doesn’t happen overnight.
Focus on quality, consistency, and engagement.
Experiment with content types, formats, and styles to see what resonates.

Conclusion

Getting more views on TikTok in Australia is all about combining trending strategies, creative content, and audience engagement. By hooking viewers, using the right sounds and hashtags, posting consistently, and analyzing performance, you can grow your reach and start building a loyal following.

For Australian businesses and creators looking to maximize TikTok performance, Rokitup Media offers social media and video content services to help your videos stand out and reach the right audience.

Real Estate Videography in Australia: How Professional Video Can Sell Properties Faster

Posted on September 24, 2025September 24, 2025 by Steven Ballah

Real Estate Videography in Australia: How Professional Video Can Sell Properties Faster

In today’s competitive real estate market, high-quality visual content is no longer optional—it’s essential. Real estate videography allows agents, developers, and property owners to showcase homes in a dynamic and engaging way, attracting more buyers and increasing the likelihood of a sale.

Why Real Estate Videography Matters

Showcases Property Better than Photos Alone: Videos provide a 360-degree view, helping buyers feel like they’re walking through the home.
Captures Attention Online: Listings with videos get more clicks and engagement on platforms like realestate.com.au, Domain, and social media.
Highlights Features Effectively: Cinematic shots can emphasize unique features, layouts, and surrounding amenities.
Builds Trust and Professionalism: Professional videos create a polished, credible impression of the property and agent.

Types of Real Estate Videos

Walkthrough Tours: A guided tour of the property, highlighting each room and flow of the home.
Drone Footage: Aerial shots to showcase large properties, land, and surrounding neighborhoods.
Agent-Led Presentations: Agents personally guide viewers through the property, adding personality and insight.
Lifestyle Videos: Highlight nearby amenities, schools, parks, and lifestyle benefits of the location.
Time-Lapse Videos: Perfect for showcasing development projects or renovations over time.

Benefits for Australian Real Estate Professionals

Sell Properties Faster: Listings with video sell up to 50% faster than those without.
Reach a Wider Audience: Video content performs better on social media and online listings, expanding your reach.
Enhance Online Presence: Videos increase SEO performance, bringing more organic traffic to your listings.
Stand Out from Competitors: Professional videography sets your properties apart in a crowded market.

Tips for Creating Effective Real Estate Videos

Use Professional Equipment: High-resolution cameras, gimbals, drones, and lighting make a big difference.
Keep Videos Short and Engaging: 60–90 seconds is usually ideal for online audiences.
Focus on Key Features: Highlight kitchens, living areas, master bedrooms, outdoor spaces, and unique selling points.
Include Branding: Incorporate your agency logo, contact information, and call-to-action.
Edit Professionally: Smooth transitions, music, and pacing create a cinematic feel.

Why Hire a Professional Videography Agency

Hiring a professional agency ensures your property is presented in the best light. Experts know how to:

Frame shots for maximum appeal
Capture natural lighting and colors
Use drones safely and legally in Australia
Edit videos to keep viewers engaged
Optimize videos for online platforms and SEO

In Melbourne, Sydney, and Brisbane, agencies specialising in real estate videography can transform your listings from standard photos to cinematic showcases that sell faster and attract premium buyers.

Conclusion

Real estate videography is a must-have tool for Australian property professionals who want to sell homes faster and stand out in a competitive market. By investing in high-quality video content, you increase engagement, boost property exposure, and create a professional image for your brand.

For those looking to create cinematic property videos, professional agencies like Rokitup Media offer tailored real estate videography services that help Australian agents showcase their listings in the best possible light.

Top 10 Affordable Media Agencies in Australia for Small Businesses

Posted on September 24, 2025September 24, 2025 by Steven Ballah

Finding a media agency that delivers results without breaking the bank can be tough. Luckily, Australia has a growing number of agile agencies offering digital marketing, SEO, social media, branding, and content services at affordable rates. Here’s a detailed look at the top 10 agencies to consider in 2025.

1. Rokitup Media

Location: Melbourne, VIC

Overview: Rokitup Media is a Melbourne-based agency specializing in digital marketing, SEO, content creation, and video production. They offer tailored strategies to help businesses grow their online presence and achieve measurable results.

Key Services:

Digital Marketing: Customized campaigns to attract attention, build trust, and drive real results.
SEO: Strategies to increase visibility, drive qualified traffic, and convert clicks into loyal customers.
Web Design: User-friendly, mobile-responsive websites that perform well and convert visitors into customers.
Graphic Design: Professional designs for logos, branding, and marketing materials to strengthen brand identity.

Why Choose Them: Rokitup Media focuses on delivering results-driven strategies with a personal touch, making them ideal for businesses seeking affordable yet effective marketing solutions.

2. Affordable Media

Location: Australia-wide

Overview: Affordable Media specializes in television and radio advertising campaigns, catering to both large and small businesses across Australia. They focus on delivering cost-effective media buying solutions to help brands reach their target audiences efficiently.

Key Services:

Media Buying: Strategic planning and purchasing of advertising space across various platforms.
Campaign Management: End-to-end management of advertising campaigns to ensure optimal performance.
Consultation Services: Expert advice on media strategies to maximize ROI.

Why Choose Them: Affordable Media offers budget-friendly advertising solutions without compromising on quality, making them a great choice for businesses looking to expand their reach.

3. Hatched Media

Location: Melbourne & Sydney, VIC & NSW

Overview: Hatched Media is an Australian-owned, independent media agency with offices in Melbourne and Sydney. They offer media planning and buying services, emphasizing creativity and strategic thinking to deliver impactful campaigns.

Key Services:

Media Planning & Buying: Tailored strategies to reach the right audience at the right time.
Creative Services: Development of engaging content to capture audience attention.
Analytics & Reporting: Insights to measure campaign effectiveness and inform future strategies.

Why Choose Them: Hatched Media combines creativity with strategic planning to deliver campaigns that resonate with target audiences.

4. Zib Digital

Location: Australia-wide

Overview: Zib Digital is a leading digital marketing agency specializing in SEO, paid advertising, and social media marketing. They create customized strategies to propel businesses into future success by driving targeted traffic and increasing online visibility.

Key Services:

SEO: Techniques to improve search engine rankings and drive organic traffic.
Paid Advertising: Management of PPC campaigns to generate immediate results.
Social Media Marketing: Strategies to enhance brand presence across social platforms.

Why Choose Them: Zib Digital’s data-driven approach ensures that businesses achieve their digital marketing objectives effectively.

5. Rockit Media

Location: Melbourne, VIC

Overview: Rockit Media specializes in media buying and planning, offering strategic services to help brands reach their target audience effectively. They focus on delivering results that align with clients’ objectives.

Key Services:

Media Buying & Planning: Strategic purchasing of advertising space across various platforms.
Campaign Management: End-to-end management to ensure campaign success.
Consultation Services: Expert advice on media strategies to maximize impact.

Why Choose Them: Rockit Media’s focus on understanding client objectives ensures that campaigns are tailored to deliver optimal results.

6. Click Creative Digital Agency

Location: Melbourne, VIC

Overview: Click Creative is a full-service digital agency offering web design, custom application development, digital marketing, branding, and creative design. They take pride in delivering high-quality services to clients across various sectors.

Key Services:

Web Design & Development: Creation of user-friendly and responsive websites.
Digital Marketing: Strategies to enhance online presence and drive traffic.
Branding & Creative Design: Development of brand identities and creative assets.

Why Choose Them: Click Creative’s in-house team ensures consistent quality and personalized service for every project.

7. Emote Digital

Location: Melbourne, VIC

Overview: Emote Digital is an award-winning digital agency servicing clients Australia-wide. They offer a full range of services, including digital strategy, custom websites, eCommerce, and high-performance digital marketing.

Key Services:

Digital Strategy: Development of comprehensive plans to achieve business goals.
Custom Websites & eCommerce: Creation of tailored websites and online stores.
Digital Marketing: Campaigns to enhance online visibility and engagement.

Why Choose Them: Emote Digital’s extensive experience and award-winning services make them a reliable partner for businesses seeking digital transformation.

8. Rocket Agency

Location: Australia-wide

Overview: Rocket Agency is an award-winning digital marketing agency specializing in SEO, PPC, paid social, content, and creative services. They focus on delivering better marketing results through innovative strategies.

Key Services:

SEO & PPC: Techniques to improve search engine rankings and manage paid campaigns.
Paid Social: Management of advertising on social media platforms.
Content & Creative Services: Development of engaging content and creative assets.

Why Choose Them: Rocket Agency’s comprehensive approach ensures that all aspects of digital marketing are covered to achieve business objectives.

9. King Kong

Location: Australia-wide

Overview: King Kong is a direct-response digital marketing agency specializing in SEO, social media marketing, and PPC management. They focus on delivering measurable results to help businesses grow.

Key Services:

SEO & Social Media Marketing: Strategies to enhance online presence and engagement.
PPC Management: Management of paid campaigns to generate leads and sales.
Analytics & Reporting: Insights to measure campaign effectiveness and inform future strategies.

Why Choose Them: King Kong’s ROI-driven approach ensures that businesses achieve their marketing goals efficiently.

10. Sentius Digital

Location: Melbourne & Sydney, VIC & NSW

Overview: Sentius Digital is a top marketing agency with offices in Melbourne and Sydney. They provide complete social media marketing services, along with other digital marketing services, including digital strategy development, content and media, email marketing, website design and development, and campaign management.

Key Services:

Social Media Marketing: Strategies to enhance brand presence across social platforms.
Digital Strategy Development: Comprehensive plans to achieve business goals.
Website Design & Development: Creation of user-friendly and responsive websites.

Why Choose Them: Sentius Digital’s integrated approach ensures that all aspects of digital marketing work together to achieve optimal results.

Affordable media agencies in Australia are making it easier than ever for small businesses to access professional marketing services. Whether you’re a startup, sole trader, or growing business, there are options that fit your budget while delivering quality results.

For businesses looking for cost-effective and results-driven solutions, Rokitup Media is an excellent place to start. Their flexible packages and tailored approach make professional digital marketing accessible to all.